Dropshipping is a supply chain model and fulfilment strategy in which a business does not own and store the products it sells; instead, its dropship suppliers pick and deliver stock directly to the consumer on the business’s behalf.
Whilst dropshipping is not a new approach to order fulfillment, its popularity has grown considerably in recent years with the growth of online shopping. Estimates suggest that between 20% and 30% of online retailers now use dropshipping.