TrueCommerce Appoints Anders Knudsen as Vice President of Product & Strategy for Europe 


Ecommerce executive brings 15 years of industry experience in product development and management to help organizations reduce the complexities of connecting the global supply chain network 

PITTSBURGH—(May 6, 2024)— TrueCommerce, a global provider of supply chain and trading partner connectivity, integration and omnichannel solutions, has named Anders Knudsen Vice President of Product & Strategy for Europe. In his role, Knudsen will lead TrueCommerce’s European product organization and is responsible for guiding TrueCommerce’s product strategy, including developing a continued innovation roadmap and expanding the company’s product offerings in the region. 

Anders has extensive experience in the B2B Software as a Service (SaaS), eCommerce and payments markets, along with a proven track record of successfully developing and executing product strategies.  Knudsen will play a key role in supporting TrueCommerce’s continued growth and success in Europe.  Knudsen’s extensive knowledge of the European landscape will be especially vital in Germany and other European countries where e-invoicing and supply chain digitization is undergoing transformative changes. 

“The addition of Anders to TrueCommerce Europe represents our commitment to expand our supply chain network and capabilities across the region,” said Mike Gross, TrueCommerce Chief Technology Officer. “Anders’ ability to connect deeply with the market will help guide TrueCommerce’s continued innovation roadmap and close the gap we see in the market to offer enterprises a single provider to digitize their full supply chain.”  

“TrueCommerce is at the forefront of digitizing the supply chain using electronic data interchange (EDI) and API technologies,” said Knudsen. “As we’re experiencing continued shifts in the supply chain environment, I look forward to bringing my experience and insights to expand our supply chain network and provide our customers with greater opportunities to optimize, automate, and grow.” 

Prior to TrueCommerce, Anders spent eight years at European PayTech company Nets, where he held numerous positions including VP of Products, eCommerce, and was responsible for product strategy and vision. 

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At TrueCommerce, we empower businesses to improve their supply chain performance and drive better business outcomes. Through a single connection to our high-performance global supply chain network, businesses receive more than just EDI, they get access to a fully integrated network that connects their customers, suppliers, logistics partners and internal systems. Our cloud-based, fully managed services help businesses achieve end-to-end supply chain management, streamlined delivery, and simplified operations. With 25+ years of expertise and trusted partnership, TrueCommerce helps businesses reach their true supply chain potential today while preparing them for the future with our integration-agnostic network. That’s why thousands of companies—from SMBs to the global Fortune 100, across various industries—rely on us. To learn more, visit

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