Key Takeaways

Eliminated daily chargebacks caused by non compliant or late invoices.
Faster, automated invoice delivery improved cash flow and reduced partner disputes.
Reduced manual workloads, enabling teams to shift from data entry to higher value tasks.

About the Customer

House of Raeford Farms is a family owned and operated company that supplies fresh and processed poultry products to retail, food service, and export markets. House of Raeford's family of products includes several brands of frozen and ready to cook products, premium deli meats, and fully cooked chicken products, including House of Raeford, Speedy Bird, and Filet of Chicken. Headquartered in Rose Hill, North Carolina, the company operates poultry grow out operations and processing facilities in North Carolina, South Carolina, Georgia, and Louisiana.

The Challenge

Outdated processes and batch based EDI forced manual entry and rekeying of orders, leading to frequent errors and delays.
Mounting penalties from daily chargebacks due to non compliant invoices and untimely shipments threatened profitability.
A failed initial EDI provider stalled onboarding of trading partners and failed to keep pace with aggressive implementation deadlines.

The Solution

House of Raeford Farms partnered with TrueCommerce to implement a secure, cloud based EDI solution seamlessly integrated with Microsoft Dynamics 365 Finance & Supply Chain Management (FSCM). By leveraging TrueCommerce’s native FSCM EDI module, they replaced batch based delays with a streamlined, embedded approach—eliminating manual entry, improving data accuracy, and strengthening enterprise grade security across their supply chain operations.

It’s just a lot smoother than anything else we’ve worked with. If something went sideways, I could easily reach out to the team and get it resolved quickly. I didn’t feel like I was left to figure things out on my own.

Norman Adkins, Information Systems Analyst

We work in an industry where no two shipments are exactly the same. Most EDI systems struggle with that level of variability. But TrueCommerce didn’t try to force us into a box—they built a solution around how we actually operate. That flexibility made all the difference.

Norman Adkins, Information Systems Analyst

Brand Element

Detailed Results & Business Impact

House of Raeford Farms now views its technology stack differently. After implementing TrueCommerce and experiencing the value of a fully automated EDI system—native to Dynamics and seamlessly embedded within their workflow—the benefits became undeniable, positioning the company for future automation and continued supply chain improvements.