Key Takeaways

  • Cloud-based EDI enables management from anywhere
  • Managed service exceeds expectations to support a new-to-EDI company
  • Integrated solution brings data directly into QuickBooks Online eliminating laborious and error-prone manual entry

About the Customer

Vandemoortele may be new to the United States, but the company’s history goes all the way back to 1899 in Izegem, Belgium. Originally a baking oil refinery, Vandemoortele expanded into dough and pastry products in the 1960s, and in 1978, began making frozen bakery products. Already selling across Europe, Vandemoortele entered the US market in 2017. “We work with retail and food service brands,” said Vandemoortele’s Vice President of Operations and Finance for the US, Brendan McGinn. “We import frozen baker products, primarily croissants, donuts and maple pecans from France and Belgium.”

The Challenge

Prime a growing brand to work with major retail grocers, while eliminating the need for time-consuming manual processes.

The Solution

Implement TrueCommerce cloud-based EDI integration for QuickBooks Online that is compliant with top grocers’ requirements and is easy to manage and scale.

I think TrueCommerce’s biggest selling point is your customer service. That’s what sets you apart, especially for someone like me, who’s coming from a very basic level of knowledge.

Brendan McGinn, Vice President of Operations and Finance for the US

Brand Element

Detailed Results & Business Impact

A Web-Based Platform with Expert Support

One of the major selling points for QuickBooks is its online platform, which can be accessed and managed remotely. Likewise, TrueCommerce’s innovative Foundry Platform, of which EDI is a part, features a cloud-based architecture. For Vandemoortele, especially today, this is a huge benefit.

“I can manage TrueCommerce EDI for QuickBooks from anywhere,” Mr. McGinn said. “I can be at home, I can be in my office, I can be on vacation. The efficiency of it is great.”

TrueCommerce’s best feature, Mr. McGinn felt, is its people. “I think TrueCommerce’s biggest selling point is your customer service. That’s what sets you apart, especially for someone like me, who’s coming from a very basic level of knowledge.”

True Commerce’s Managed Service approach combines technical expertise and QuickBooks-specific experience with a solid support infrastructure, to give Vandemoortele the tools it needs to succeed. “I’m not an expert, but I’m getting there,” said Mr. McGinn. “It’s definitely helpful to know there’s someone there—that I can pick up the phone or send an email and ask for help.”

Looking Toward the Future

As Vandemoortele continues to grow their US footprint, they know integrated EDI for QuickBooks Online will play a critical role in creating relationships with top retailers. “We’re still in the early stages, but so far so good,” clarified Mr. McGinn. “We’re using TrueCommerce EDI with one wholesaler right now. We plan to have more clients and customers use it as well.”

To Vandemoortele, TrueCommerce is an ideal partner to help drive that growth. “TrueCommerce is professional, easy to work with, and has very good customer service,” noted McGinn. As for other food and beverage companies, he had this to say. “I would absolutely recommend TrueCommerce. 100%.”