VMI At Ocean Spray—A New Chapter



  • VMI has been a key part of sales and distribution strategy since early 1990’s
  • Benefits of VMI to both Ocean Spray and retail partners well recognized
  • Smooth transition to TrueCommerce Datalliance VMI increases analyst productivity and positions for program growth

TrueCommerce Datalliance VMI Delivers

  • VMI analyst productivity increased by 20%
  • All VMI partners transitioned in less than 6 months
  • Now supporting the nation’s largest grocery retailers across 40 DC’s; 35% of North America sales with VMI

“We are very happy with the migration to the Datalliance service. We have seen measurable improvements in analyst productivity since the 2014 implementation. The Datalliance platform has enabled us to streamline the inventory replenishment process, allowing analysts to focus more of their time on addressing exceptions, improving processes, and working even more closely with our retail partners.”

Liz Tavares
Senior Manager
Global Customer Operations