David Rastatter is a product marketing leader and practitioner in EDI, eCommerce, AI, and enterprise integration. He brings over a decade of experience defining go-to-market strategy, messaging, and sales enablement for high-growth SaaS companies and global enterprises.
At TrueCommerce, David leads global go-to-market messaging and positioning, helping organizations modernize B2B connectivity and accelerate digital transformation. He has contributed to launching AI-driven capabilities, including agentic AI-powered mapping and intelligent support solutions, that enhance onboarding, automation, and user experience. Across his career, he has launched and scaled EDI and integration solutions, including AI-driven approaches to automation and strategic partnerships that simplify onboarding and connectivity.
Previously, David held product marketing roles at Workato, where he contributed to AI-driven integration and emerging technologies like Model Context Protocol (MCP), as well as at Axos Bank, where he supported go-to-market strategy for digital investment products, and Tangoe, where he focused on enterprise mobility and device management solutions.