Director of Product Marketing

David Ratstatter

  • United States
David Ratstatter

David Rastatter is a product marketing leader and practitioner in EDI, eCommerce, AI, and enterprise integration. He brings over a decade of experience defining go-to-market strategy, messaging, and sales enablement for high-growth SaaS companies and global enterprises.

At TrueCommerce, David leads global go-to-market messaging and positioning, helping organizations modernize B2B connectivity and accelerate digital transformation. He has contributed to launching AI-driven capabilities, including agentic AI-powered mapping and intelligent support solutions, that enhance onboarding, automation, and user experience. Across his career, he has launched and scaled EDI and integration solutions, including AI-driven approaches to automation and strategic partnerships that simplify onboarding and connectivity.

Previously, David held product marketing roles at Workato, where he contributed to AI-driven integration and emerging technologies like Model Context Protocol (MCP), as well as at Axos Bank, where he supported go-to-market strategy for digital investment products, and Tangoe, where he focused on enterprise mobility and device management solutions.

David's Latest Insights

  • EDI
EDI for Trucking: How Carriers and Brokers Use It

Find out how carriers and brokers use EDI to move load tenders and invoices without manual entry.

  • EDI
5 Signs Your EDI Isn’t Built for Your Industry

Manual work, surprise chargebacks, slow onboarding: signs your EDI doesn’t fit your industry.

  • EDI
How EDI Technology Works

Learn more about EDI technology, standards, protocols and data exchange.

  • APIs
  • EDI
How EDI and API Integration Work Together Without Replacing EDI

EDI handles trading partner connectivity. APIs give you control over what happens before data enters your ERP. Learn how the two work together to reduce integration friction and improve inbound data quality.

  • APIs
Moving From Flat Files to APIs: A Practical Approach to Modernization

Flat file EDI workflows create batch lag, parsing overhead, and automation ceilings. Here's how B2B teams are moving to API-based integration without replacing what already works.

  • EDI
Why Enterprise EDI Becomes Harder to Scale

As enterprises grow, EDI environments become fragmented and hard to manage. Learn why consolidation matters and what a scalable EDI setup looks like.

  • AI
  • EDI
TrueCommerce’s Agentic AI is Transforming EDI Onboarding & Mapping

TrueCommerce uses agentic AI to automate EDI mapping, cut rework, and onboard trading partners faster and more accurately.

  • EDI
EDI Onboarding: The Truth About "9-Day Onboarding"

The real objective is not simply speed. It is speed that holds up, without the rework that comes from cutting corners.

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