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PIM and complying with Natasha’s law

Richard Gallacher
February 6, 2020

Accurate product information is important for retailers and manufacturers to maximise sales and grow their brand. However, the need for accurate product information goes far beyond the bottom line when it comes to food products – quite simply it can save lives. New legislation known as ‘Natasha’s Law’, will tighten the rules by requiring foods that are pre-packed directly for sale to carry a full list of ingredients – giving allergy sufferers greater trust in the food they buy.

Whilst this represents a great step forward for allergy sufferers, for businesses this will involve an increase in administration, to collate, catalogue, maintain and syndicate these lists across all your routes to market.

Whilst this increased workload does signify a challenge for businesses, there are ways of lessening the burden.

A Product Information Management (PIM) System is one solution for businesses looking to minimse the administration required to comply with the new legislation, whilst improving their processes. A PIM solution provides businesses with a master repository to catalogue your products, so when you need to update your ingredient list, dimensions or product attributes, a single change can curate these changes across all your channels, helping you accurately document new product changes without worrying about the increased workload.

If you’re struggling to accurately manage, optimise and sync all your products ingredients, features or dimensions across all your routes to market, please contact TrueCommerce to see how we can help.