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eCommerce Platform for Wineries
Revolutionize Your Winery’s Direct to Consumer Sales and Wine Club Management
Our cloud-based eCommerce software empowers you to grow your brand, build lasting customer relationships, and increase revenue—all from a single, intuitive platform. Streamline your operations and deliver a seamless customer experience.
TRUSTED BY
Wine Allocation Software
Discover why our eCommerce platform works well for wineries that allocate.
Flexible System Architecture
Handle high order volumes with ease, create an unlimited number of customer types, and set time-based allocations per product per customer type.
Easy For Customers To use
From subscription management and wish list creation to favorites reordering and a simple 2-step checkout, provide an enjoyable experience for your customers every time they visit.
All Your Orders in One System
Get full visibility by managing direct-to-consumer, wholesale/retail, phone, and mobile orders in one system and accurately track inventory to prevent overselling.
Direct-to-Consumer eCommerce Platform for Wineries
All the Tools You Need to Sell Wine Direct to Consumers in One System
- Versatile Customer Programs and Sales Options: From single-click reorders and wine clubs to corporate gifting and Member's Choice programs, our platform supports unlimited customer types with powerful discounting options and wine allocation tailored by type, volume, or membership.
- Streamlined Order Management: Manage direct-to-consumer, wholesale/retail, phone, and mobile orders in one system
- Comprehensive Marketing Tools: From built-in SEO to email marketing integrations, and product review capabilities, our system provides everything you need to drive new business, maximize customer value, and foster brand loyalty.
- Robust Integrations: Our platform can integrate with other key business systems enabling end-to-end visibility of your supply chain, enhanced efficiency, and the ability to scale your business with ease.
- Compliance and Automated Security Come Standard: Our system can manage restrictions by state out-of-the-box, is PCI compliant, and offers features like Decline Minimizer to automatically update expired and outdated card information daily. We also have a direct integration with Sovos ShipCompliant software.
“Our storefront lets customers choose between pickup, ship or a mix of both in the same order, and even lets them specify multiple ship-to locations. You can even see all of that in realtime in your shopping cart, which is very nice. Those are pretty powerful features that other eCommerce systems don't offer.”
Cassie Courtney | Maryhill Winery
“Once I finally made the switch to Nexternal, and started using the Order Management System, I was blown away with how easy it was to use, and how much time it was saving me. After I sent my first email to my club members through Nexternal, and got everyone use to the sign in procedure, I received email after email of updates members were making to their accounts. Credit Card updates, address updates, etc., and I didn't have to enter ONE of them! I'm able to run my business, and process my orders far more efficiently with Nexternal.”
Brian Benson | Brian Benson Cellars
Wine Club Software in the Cloud
Improve Efficiency and Drive Repeat Business
- Efficient & Automated Operations: Batch process credit cards and shipping labels, auto-update expired cards with Decline Minimizer, and generate key reports with ease.
- Seamless Customer Experience: Let members update their info online, sign up themselves, and receive instant discounts in the store.
- Flexible Club Management: Support unlimited wine club types, including Member’s Choice, and manage all orders in one integrated system.
- Smart Integrations: Compatible with ShipCompliant, QuickBooks, and 3PL exports (including 205 format) — no IT headaches required.
Members Choice Wine Club Features
Improve Customer Satisfaction, No System Overhaul Required
- Increased Customer Value and Reduced Churn: Allowing members to choose their favorite varietals leads to happier customers and reduces club member churn.
- Flexible Program Settings: Give members the ability to skip shipments, allocate wines by member type, set minimum bottle or order price requirements, enable auto activation dates, and more.
- Transition from Traditional Club Settings with Ease: With just a few clicks, you can enable custom club orders for your program. Our support team is also more than happy to talk you through best practices as you get started.
“Nexternal is doing a great job of meeting our online business needs. They are extremely reliable for our customer security, order processing, and our reporting. By working with Nexternal, we were able to customize our shopping cart for better convenience of the consumer- therefore creating a better experience for the shopper.”
Jeff Pisoni | Pisoni Family Vineyards
What Our Winery Clients Say About the TrueCommerce B2B eCommerce Platform
We're not the only ones talking about our enterprise-level service and support. Find out first-hand why we have over 300 Wine Industry Clients. We hope their experiences will give you a sense of how we can help you grow your online wine sales, too.
“Order Processing has become such a breeze, along with the Catalog Management. After my account manager held my hand and walked me through the set up process, I was able to grasp the concepts and proceed on my own. Most of the reporting is easy to use and suits my needs. My account manager is a marketing GENIUS..... Her thought process is extraordinary.... with the ability to transfer her ideas succinctly.
Almost all of the people I have talked to have had only positive comments on the ease of ordering. Because of the "Review Reminder" that goes out 30 days after an order is placed, we have received many positive reviews from our customers... Love it! ”
“The Order Management System is the only system to ever thoroughly meet our needs. From the hip, I can say that monthly sales are up 30-40% over prior months since switching to Nexternal's eCommerce Platform.”
“Nexternal has been so user friendly and it truly meets all of our online needs as a business! The order processing is so quick and efficient which make the 60-order days a breeze. Bulk ordering is also so easy and even though I have over 1,200 orders going in in a single day, I don't have to worry about whether or not someone's order was placed after I'm done. Reports are quick to generate and include all necessary information so that I can do my job more efficiently. Products can be added or taken off of your online store in seconds! Nexternal has made our job of updating our online store keeping up with orders so easy.”
“We needed a shopping cart that was capable of accommodating a wide array of product categorizations and sub-categorization all the while remaining easy for our customers to navigate. We also wanted a platform that would allow us to configure a variety of sales promotions and that had additional features that would encourage add-on sales. Nexternal provides these features and there is an ongoing effort to add new functionalities...they do a good job of keeping up with the ever-changing trends of the online marketplace."
"Our customers rave about the ease of navigation while shopping and processing orders and for us, Nexternal's eye on customer service adds one more reason they are the perfect choice for our online order management needs. In the beginning stages of the website building/merging, we weren't sure if the process would be easily navigated without distraction, but having the shopping cart in plain view at all times makes the experience quick and leaves no surprises at the checkout."
“Working with the Nexternal team has been nothing short of amazing. They are responsive, immediately, to any concerns we may have and outline very clearly the steps we can take to best implement their sales solutions. Their product has served our company well and the support staff does a tremendous job making us comfortable with our new online sales environment. Bravo to Nexternal!"
"The aspect of Nexternal that I find the most valuable is the outstanding customer support provided. Our contact and has worked closely with us so we utilize all features of Nexternal that will make our business easier. Either she or one of the Nexternal customer service techs is ALWAYS available to answer our questions. When I have had occasion to contact a tech via the Nexternal help link, I get an IMMEDIATE response - and I mean immediate. I have had Nexternal techs phone me on Sunday afternoon regarding an inquiry."
“Nexternal has streamlined our eCommerce and wine club sales. We started using Nexternal to make running our wine club more efficient and effective. As a Wine Club grows so do the challenges. Nexternal's Order Management System allows us to manage all aspects of our wine clubs - from placing orders to tracking shipments to contacting customers to creating reports. It's user-friendly and if I have a question or suggestion, there's always someone to help.
I appreciate having shipping, multiple eCommerce platforms, credit card processing, and customer email all integrated. As soon as an order is placed we get a message and within a matter of minutes the order can be processed, shipping labels and packing slips printed, the customer is emailed confirmation, and the order is ready to go out the door.”
“Nexternal's eCommerce software is set up in such a way that anyone can utilize it. I am not that skilled in computer use, but the system and support provided by those at Nexternal more than make up for my inadequacies.
Order Processing is so easy it's scary! It's actually easier to process orders through the Order Management System than it is face to face with customers or if they were to call on the telephone. I love checking orders daily and processing is a snap!”
“My experience with Nexternal has been exceptional. The Order Management System integrated seamlessly with my website and the use and management of it is intuitive and problem free. Transitioning to running wine club automatically with Nexternal turned a very labor intensive process into a total joy. I have also recently integrated my POS system with Nexternal and that process was also flawless and improved our work-flow tenfold. The biggest joy was working with my Account Manager. Her expertise in the wine business and her unbelievable diligence made a very complicated process seem easy and downright enjoyable. I believe Nexternal's commitment to customer service and product support is unmatched in not only the wine industry but probably any industry. I highly recommend transitioning to Nexternal and I would be happy to talk with any future customers.”
“Nexternal provides Hanzell with the tools to customize our sales technique to suit our model. We don't encourage much involvement in the process from our customers, but rather we use Nexternal to organize and execute our releases as pre-arranged allocations of each wine are automatically shipped to each collector. The solution is effective for what is probably an unusual approach in winery direct-sales, and we chose Nexternal for this reason and the low percentage of revenue collected from executing the sales from the back-end. Nexternal handles our needs perfectly well. It allows us to efficiently handle our growth and to provide top-notch customer service."
eCommerce Resources for Wineries
Check out these resources to learn more about our eCommerce solution for wineries.
eCommerce Resources for Wineries
Check out these resources to learn more about our eCommerce solution for wineries.
Learn How To Sell More Wine Online
Watch this video to see how easy it is to scale your wine business with our eCommerce platform and take your online sales to a whole new level.
XML Tools for Winery eCommerce Platform
Download the data sheet to learn how our XML Tools enable data synchronization and integration with third-party systems.
eCommerce Platform Knowledgebase
Visit the knowledgebase to learn about everything from our Amazon integration to gift certificates, inventory control, and more!
Robust Integrations for Your Winery Business
From shipping carriers like UPS, FedEx, and Golden State Overnight (GSO), to 3rd party winery POS systems such as VinNOW and Microworks, integrating your key systems will help streamline operations and gain end-to-end visibility of your supply chain. We also have pre-built integrations to leading ERPs and accounting software and can help you sell to popular retailers using our EDI platform with over 180,000 partner connections.
Member Choice Wine Clube Software FAQs
The difference between a standard wine club and a member choice club is that the winery allows wine club members to modify the contents of their club shipment prior to the order being committed. Before online wine club software existed, offering this type of flexibility to customers was very labor intensive and resulted in many phone calls and email exchanges. With the advent of online club management systems, it is now possible, and surprisingly easy, to offer members a member choice club option. Members can simply log in to a web portal and edit the contents of their next club order.
In essence, the clear advantage is greater customer satisfaction! Many club members relish in having the option to choose their favorite varietals. Increased customer satisfaction leads to happy members and reduces club member churn. If you are offering an offline member choice club, you'll notice a significant reduction in customer service and a smaller margin for human error.
Member choice club systems will vary in functionality. With our wine club software, the winery has the ability to dictate the following:
- Whether or not members can opt to skip a shipment.
- Which wines are available for member choice club orders.
- A minimum bottle requirement for the club shipment.
- A minimum order price for the club shipment.
- An auto activation date.
Transitioning is surprisingly easy. You simply need to configure some custom club preferences in Orders / Order Preferences / Pending Order Preferences. Your Account Manager will be happy to talk you through best practices.
Following is a screen shot of recommended Pending Order Preferences for Member Choice Wine Clubs:
When completing a member choice club order, be sure to check the member club order and set an activation date. You may also set opt to set a bottle minimum and dictate whether or not a shipment can be skipped (Allow Customer Cancelation).
If customers don't modify their custom club orders, the system will auto activate those orders on the specified activation date. The activation process changes the order statuses from "pending" to "unshipped" at which point you can process the order like a normal wine club order.
If you are using the inventory control feature, when the order is in pending status, inventory is not decremented. When the order is changed to active status, inventory will be decremented.