Antimicrobial Therapy Speeds Amazon Orders 50%

Antimicrobial Therapy, Inc. is the publisher of The Sanford Guides, a globally trusted resource for infectious disease treatment used in over 100 countries by more than 3,100 hospitals and clinics. The company delivers its content through print, web, and mobile applications, supported by a long-standing eCommerce presence.

As Antimicrobial Therapy expanded into Amazon sales, it faced operational inefficiencies caused by manual order processing. The team had to manually input Amazon order data into multiple systems, which resulted in:

• Time-consuming, repetitive workflows
• Increased risk of errors in order and shipping data
• Difficulty managing rapidly growing Amazon order volumes
• Limited ability to scale during peak demand periods

Order volumes quickly exceeded those from the company’s own web store, creating additional pressure to streamline operations and improve efficiency.

Antimicrobial Therapy leveraged TrueCommerce Shop’s (previously Nexternal) built-in Amazon integration to automate order processing and synchronize data across systems.

Key elements of the solution included:

• Automatic flow of Amazon orders into the TrueCommerce Nexternal Order Management System (OMS)
• Integration with shipping systems (Endicia) to streamline label creation and fulfillment
• Automated two-way data exchange between Amazon Seller Central and the OMS
• Elimination of manual data entry into shipping and accounting systems

This integration created a seamless, centralized workflow for managing Amazon orders alongside existing eCommerce operations.

With TrueCommerce, Antimicrobial Therapy transformed its Amazon order processing from a manual, fragmented workflow into an efficient, automated system.

Processing time for Amazon orders was reduced significantly, enabling the team to handle higher order volumes with the same resources. Orders now flow directly into the order management system, eliminating the need for duplicate data entry and reducing the risk of errors.

The automation also improved the company’s ability to manage rapid demand spikes. During peak periods, such as new product releases, order volumes can surge dramatically, reaching hundreds of orders per day. The integrated system ensures these spikes can be handled smoothly without operational disruption.

Additionally, the streamlined workflow provides better visibility and control over order data, improving fulfillment accuracy and customer satisfaction. With reduced manual effort and increased efficiency, the business is better positioned to scale its Amazon channel and support continued growth.