Leading the Way to a Connected Supply Chain

Over 60 years of supply chain expertise.
Mike Cornell, TrueCommerce CEO

Michael Cornell


As CEO and member of the board of directors, Michael Cornell leads the overall corporate strategy and operations for TrueCommerce. Michael joined TrueCommerce in 2014 through the merger with Accellos, a global supply chain execution software provider founded by Michael and his business partners in 2006. Michael brings extensive executive management experience and a proven record of success in building software companies that pride themselves in innovation, customer service and delivering value to their stakeholders.

Prior to Accellos, Michael was CEO of NxTrend Technology, the leading provider of distribution-centric ERP software in North America. During his tenure at NxTrend, Michael dramatically improved shareholder value resulting in the ultimate sale of the company to Infor in June of 2004. Previously, Michael was President of JBA Americas.

Michael was a semi-finalist for the 2014 EY Entrepreneur of the Year Award.

Ross Elliott, TrueCommerce President

Ross Elliott


Ross Elliott leads the operations, customer relations, and overall product strategy and development for TrueCommerce. Ross joined TrueCommerce in 2014 through the merger with Accellos. Ross was a co-founder of Accellos. He brings extensive expertise in supply chain operations, commerce networks and software product strategy. Ross has launched a series of platform technologies and new products to meet the needs of customers and help drive growth. He has facilitated numerous acquisitions to broaden product portfolios in support of the corporate vision. Ross is the overall architect for the TrueCommerce Foundry technology platform which consolidates acquired technologies on a common, modern technology architecture.

Prior to Accellos, Ross was the Vice President of Business Strategy for Infor Global Solutions. Ross worked with corporate marketing, sales and engineering to synthesize a strategy that provided value to the company and to its customers. Previously, Ross was the Vice President of Products and Strategy for NxTrend Technology.

Ross was awarded 2013 Pro to Know by Supply & Demand Chain Executive.


Flint Seaton

Chief Financial Officer

Flint leads the finance and administration team at TrueCommerce, overseeing all finance strategy, planning, operations and human resources. Flint joined TrueCommerce in 2014 through the merger with Accellos. Flint was a co-founder of Accellos. Additionally, Flint leads due diligence, execution and integration of strategic acquisitions.

Prior to Accellos, Flint was the CFO of Xaware, a worldwide provider of information integration, conversion, and exchange solutions based upon eXtensible Markup Language (XML) and Service Oriented Architecture (SOA).

Flint was previously the CFO of NxTrend Technology.


Aaron Spring

Chief Information Security Officer

Aaron Spring has been with Datalliance for 22 years before the TrueCommerce acquisition in August of 2017. Aaron is responsible for the TrueCommerce global information security program.

He has a background in computer security as a systems administrator, developer, manager and CIO.

Mike Gross

Mike Gross

Senior Vice President, Customer Experience

Mike Gross leads the operations teams responsible for TrueCommerce’s customer experience including global product strategy, development, professional services and managed services. Mike has held various leadership positions with leading supply chain execution solution providers helping drive growth and innovation within those organizations. Mike was recently recognized as a Pro to Know by Supply and Demand Chain Executive.   


Haitham Ghadiry

Senior Vice President, Sales and Marketing

Haitham Ghadiry has been the Vice President of Sales and Marketing at True Commerce, Inc. since joining in December 2009. Mr. Ghadiry oversees marketing communications, demand generation, new customer acquisition, install-base account management, professional services’ sales, sales enablement and indirect channel sales.

Prior to joining TrueCommerce, he served as Director of Global Sales and Strategic Accounts for Trimble Navigations, Ltd., a publicly-traded supplier of advanced location-based solutions and Director of North American Sales at Everest Software, a leading business management software provider. His extensive history of generating superior sales results and leading top performing teams will contribute to further propelling TrueCommerce into the market leadership position. Haitham graduated with a Bachelors of Science degree in Tourism and Hotel Management from Helwan University in Cairo, Egypt.