Increase sales with B2B eCommerce for the home furnishings and lighting industry

According to Statista, the total revenue of the furniture and appliance eCommerce market amounted to $258 billion worldwide and is projected to reach $394 billion in 2022, representing a huge opportunity for the sector. This potential doesn't just apply to B2C sales! With increasing numbers of millennials involved in B2B purchases (according to recent research, 73%) and their desire to research and purchase online, B2B eCommerce is increasingly important in the home furnishings and lighting industry and offers a real opportunity to increase sales.

When choosing a B2B eCommerce platform, it is important for companies within the furniture industry to consider some of the industry specific requirements. TrueCommerce understand the sector and we have built the necessary functionality into our B2B platform.

Image of a delivery truck

Capitalise on the popularity of direct-to-consumer delivery with dropship capabilities

An increasing number of retailers within the home furnishings industry are rolling out dropship programmes to extend their product line without the cost of storing, picking and delivering products. The cost saving potential is particularly key in an industry such as home furnishings where many items are heavy and bulky.

With the TrueCommerce B2B eCommerce platform, accommodate the direct to consumer delivery model by allowing your B2B customers to select a dropship option at the checkout. The solution also ensures that packaging details reflect your customers' paperwork without any additional work from them.

 

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Enter global markets with multi-lingual functionality

Selling online to customers in different countries provides the opportunity to greatly expand your reach and secure greater sales volumes. However, to maximise your success, your B2B storefront should have your products and information available in multiple languages. 

 

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Manage multiple shipping options with ease

Calculating delivery charges and applicability of different services based on the customer’s order can be complex. The TrueCommerce platform enables you to reduce the complexity of carriage handling with a range of options which can be customised by both generic and industry specific characteristics such as login, customer location, items in the order, weight, volume, difficult to handle items, item specific surcharges, insurance and many other parameters.

Connect to your back office system

Connect your B2B eCommerce storefront to your accounting, WMS or order processing systems to improve efficiencies and remove the need for rekeying, whilst increasing visibility across your business. The TrueCommerce B2B eCommerce solution has comprehensive integration capabilities with a powerful framework which allows for rapid integration with business systems including SAP, Sage, Microsoft & Oracle.

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Improve customer service with order tracking and visibility of back orders

Order tracking is key to maximising service levels as customers appreciate knowing where their goods are and how long it will take to reach them. Back orders are common in the furniture sector with many larger items being made or ordered as and when they are required. However, the efficient management of back orders and real-time visibility is crucial to enable your customers to maintain a high level of service to the end consumer. With TrueCommerce's comprehensive back order and order tracking functionality, your customers can clearly see the delivery status and ETA of all items or can choose to receive an automated back order report on a specified schedule. This visibility enables your customers to provide a high level of service and removes the number of enquiries you receive, reducing internal overheads.

Laptop showing a B2B eCommerce Storefront and rich content functionality

Extend your physical showroom with rich content

An important element to B2B eCommerce in the home furnishings and lighting industry is the visual representation of products. The TrueCommerce B2B eCommerce platform digitally extends in-store product ranges by providing access to the full digital catalogue with multiple images per image, 360 spin, high quality zoom experience and video, directly on the product page. 

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Accelerate growth with Unified Commerce

The TrueCommerce Netalogue B2B eCommerce platform is part of a broader set of Unified Commerce services
and applications that we offer. Optimise inventory, streamline processes, minimise costs and sell more products,
through more channels with our Unified Commerce solution.

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Capture all your orders

Capture all your orders on one B2B platform

TrueCommerce enables you to capture all of your B2B orders on one single platform, increasing efficiency and visibility across your supply chain.

Our B2B eCommerce solution is ideal for your smaller customers that do not use EDI, however if your clients include large corporations it is likely you need to trade with them via EDI (electronic data interchange). As well as our market-leading EDI solution, we also have a PDF order processing solution ensuring you have a solution for trading with all your customers regardless of their size or technical footprint.

All of your orders regardless of how they are received are converted into a standard digital format and sent to your business system for processing.

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