Companies using the TrueCommerce B2B eCommerce solution can levy intelligent promotions that go beyond traditional promotions and work by introducing the customer to a completely new product that they didn’t realize they needed.

Within the solution, companies can include a mandatory ‘must buy’ product, the obligatory purchase which unlocks a promotion includes an item that the consumer didn't previously need or want; however, leveraging tools such as these enables companies to offer new products to their consumers quickly and efficiently. By introducing your target market to previously unheard of products, it enables TrueCommerce customers to leverage a demand for new products with little expenditure, in addition it makes it easier to shape customer buying habits around your products.