B2B eCommerce for Distributors & Wholesalers across all sectors

The TrueCommerce B2B platform is used by leading distributors and wholesalers, across many sectors including apparel, food, electronics and catering to drive increased sales, greater profitability and improved customer service

Manufacturing B2B eCommerce - online ordering

Combining B2C and B2B for quick and easy online ordering

B2B customers are increasingly expecting the speed, presentation and efficiencies already seen in the B2C market and B2B eCommerce now has the ability to dramatically increase sales through the delivery of these expectations.

Many B2B customers place repeat orders with very similar products and quantities so providing tools to speed up this process inevitably results in increased sales.

B2B eCommerce expedites the ordering process by allowing orders by product codes or CSV uploads with stock levels, bespoke pricing and  cross selling all instantly available at the buyers fingertips.

Image of a tablet surrounded by icons

Order as one, ship to many

Many wholesale and distribution customers have multiple locations, for example a chain of restaurants or pubs, which can cause complexity when placing orders. 

With the TrueCommerce solution, a head office can centrally manage and create orders on behalf of one, all, or a specific set of locations/accounts. They will also have the functionality available to delegate purchasing whilst still maintaining control over expenditure, with the ability to, for example, create buyer accounts with predefined settings and order pad lists, and run order analysis reports to check the locations expenditure. The TrueCommerce platform also allows global updates to be made to all locations, saving a huge amount of time for your largest clients.

Manufacturing B2B eCommerce - Product Configuration

Increased orders straight out of the box

There is often a demand to get a B2B eCommerce solution up and running as soon as possible and unlike many other solutions, TrueCommerce accelerate this process by providing a fully configurable platform with all the required B2B functionality built into the standard solution.

For your wholesale and distribution customers it's important to make the ordering process as simple as possible, the TrueCommerce solution instantly streamlines the eCommerce experience by providing the ability to display specific products and prices to individual or groups of customers including quantity based pricing for larger volumes. Combine this with quick order and reorder pads as well as the ability to build pre-defined kits or groups of interdependent products and the TrueCommerce solution will increase orders as soon as it's live.

Manufacturing B2B eCommerce Self Service

Don't just sell online, do business online with self-service

The most substantial efficiencies are often delivered through a self-service model whereby customers can access and conduct all their post sales activities through their account online. Managing account finances, returns, back orders, obtaining copy invoices and live statements are all tasks that can easily be automated online through the TrueCommerce B2B eCommerce platform.

The platform also allows your customers to instantly view and pay invoices online by credit card which reduces their account balance allowing them to place new orders without the involvement of your finance or sales team. This is particularly useful for companies who operate outside of your standard office hours.

Image of a B2B webstore surrounded by icons relating to back orders

Empower your customers' decision making process with back order management

Delivery dates are key in B2B sales and the way availability of items is communicated can be the difference between making a sale.

It's possible to sell out of stock items if the visibility of timelines can be clearly communicated throughout the ordering process. With TrueCommerce's comprehensive back order functionality, your customers will be able to clearly see the delivery status and ETA of all items they are waiting on. There is also the functionality to allow your customers to edit their back orders in line with changes to their requirements. This can all be achieved without your customers needing to contact your teams for a status update. 

Image showing quotations within a B2B eCommerce storefront

Increase your average order value with cross-selling capabilities

We understand the importance of cross-selling and upselling in the wholesale and distribution industries. With B2B eCommerce you can increase your average order value with functionality that enables you to suggest complimentary and alternative garments and accessories. The platform can also use AI to analyse past purchases and recommend products based on a buyers history. The platform also facilitates a better customer experience with account management features that inform your customers of more efficient product options.

Manufacturing B2B eCommerce sales support

Maximise sales with sales support for your customers 

As a wholesaler or distributor it is likely your customers will be reselling the products they buy from you through their own eCommerce platform or retail stores. Making it as easy as possible for them to sell your products is key. With the B2B eCommerce solution, your customers can select products by category or brand and download the imagery and product data feeds they need to populate their systems without you having to spend time collating and distributing the required data.

B2B eCommerce for manufacturers - branded sites

Increase customer loyalty with dynamically branded sites

A specifically branded site for a key customer or group of customers can quickly increase customer loyalty and spend. With the TrueCommerce white label multi site feature you can quickly create new sites, brand and style them as required and enable/disable features and functionality to best fit your customers' requirements. All of this can be done with ease in minutes.

Image of a barcode and multiple catalogues

Removing sales barriers with limitless catalogues 

Easily translate complicated offline product information with support for super sized catalogues with millions of SKUs that contain rich content such as videos, 360 views and customer reviews, whilst catering for configurable products with multiple variations within the ordering process. The TrueCommerce grid ordering tool also allows for assorted volumes of different product variations to be ordered at the push of a button making the ordering process as simple as possible.

Image portraying punchout capabilities

Cater for your largest customers 

Larger customers using your Wholesale or Distribution eCommerce site will often employ sophisticated procurement systems to manage the procurement process throughout their business. The punchout functionality included with the TrueCommerce solution provides a competitive edge by seamlessly linking your B2B offering to third party procurement systems allowing your customers to browse and add products on your website and complete the purchase via their procurement system such as Oracle, SAP and Ariba.

Frequently Asked Questions:

The TrueCommerce B2B wholesale platform caters for organisations within the wholesale sector looking to implement a B2B eCommerce solution

Many wholesalers find that their internal teams can become overworked and as a result, require self-service functionality from their B2B eCommerce solution to drive efficiencies within the business. The TrueCommerce B2B wholesale platform caters for these requirements, along with many others within the same solution.  

Wholesale B2B eCommerce refers to B2B eCommerce solutions that are geared towards the wholesale industry. Wholesalers often operate in competitive markets and as a result, it’s important that their B2B wholesale platform allows them to conduct more of their business online. Managing account finances, returns, back orders, obtaining copy invoices and live statements are all tasks that can easily be automated online through the TrueCommerce B2B eCommerce platform.

The wholesale market is fiercely competitive so for businesses operating within the industry, it’s important that their B2B solution can increase sales, as well as contributing to other business goals. The TrueCommerce wholesale B2B platform helps increase average order value with specific B2B functionality that allows you to suggest complementary and alternative products. The platform can also use AI to analyse past purchases and recommend products based on a buyer’s history.

Recognising the complexities and specialities of B2B eCommerce, the TrueCommerce B2B eCommerce solution has been designed and developed from the ground up to be a thoroughbred enterprise level platform to meet the needs of manufacturers, distributors and wholesalers.  

Integrate your Wholesale or Distribution B2B storefront with your back office system for increased efficiency and visibility

Connect your B2B eCommerce storefront to your accounting, WMS or order processing systems to improve efficiencies and remove the need for rekeying, whilst increasing visibility across your business. The TrueCommerce B2B eCommerce solution has comprehensive integration capabilities with a powerful framework which allows for rapid integration with business systems including SAP, Sage, Microsoft & Oracle.

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B2B eCommerce Integration
Capture all your orders

Capture all your B2B orders on one platform

TrueCommerce enables you to capture all of your B2B orders on one single platform, increasing efficiency and visibility across your wholesale and distribution supply chain.

Our B2B eCommerce solution is ideal for your smaller customers that do not use EDI, however if your clients include large corporations it is likely you need to trade with them via EDI (electronic data interchange). As well as our market-leading EDI solution, we also have a PDF order processing solution ensuring you have a solution for trading with all your customers regardless of their size or technical footprint.

All of your orders regardless of how they are received are converted into a standard digital format and sent to your business system for processing.

B2B eCommerce for manufacturers

The wholesale and distribution eCommerce platform

Here are some reasons why leading companies in the industry have chosen TrueCommerce as their wholesale or distribution eCommerce platform provider:

• All orders can be captured though a single B2B web platform

• All channels to market and supply chain data can be unified on one platform through one connection to one provider

• Our global trading partner network makes it quick and easy to connect to the entire supply chain 

• Our wholesale and distribution eCommerce platform is recognised and trusted by leading wholesalers and distributors across the globe


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