Key Takeaways

Cavender’s upgraded its EDI platform to TrueCommerce, driving efficiency, vendor collaboration, and omnichannel readiness. Here’s what they achieved:
Ą Improved Vendor Relationships: Enhanced communication, shared analytics, and smoother fulfillment
Ą Automated Matching: Reduced operational bottlenecks with three-way document reconciliation
Ą Omnichannel Growth: Stronger integration to support in-store, online, and direct-to-store shipments

About the Customer

Founded in 1965 and headquartered in Tyler, Texas, Cavender's is a family-owned retailer renowned for its expansive selection of western and workwear apparel. With 84 brick-and-mortar locations, a strong online presence, and iconic rodeo booths, Cavender's combines heritage with innovation. Executive VP and COO Larry Waterman, a long-time industry veteran, joined the company in 2018 with a vision to modernize operations while preserving its relationship-driven culture. He saw an opportunity to transform Cavender's supply chain through a new EDI partnership—one that would deliver strategic advantages across vendor collaboration, analytics, and omnichannel growth.

The Challenge

Cavender’s sought to replace its EDI vendor with a strategic partner capable of driving high-value initiatives and long-term growth. The goal: build a connected, scalable foundation to improve collaboration with vendors, automate processes, enable real-time visibility, and support inventory optimization. Seamless integration with Jesta’s Vision Suite ERP was essential to drive data accuracy and business agility.

The Solution

Cavender’s implemented the TrueCommerce platform integrated with Jesta’s Vision Suite ERP to unlock real-time data exchange, exception reporting, and multi-department automation. By enhancing its EDI capabilities, Cavender’s improved visibility for merchandising teams, reduced reliance on manual processing, and enabled carton-level and assumed receiving. TrueCommerce’s vendor portal allowed smaller partners to participate in EDI workflows without added tech investments. The combined platform empowered Cavender’s to reallocate labor from operations to customer service while enhancing supply chain flexibility.

The TrueCommerce Platform gives us multiple ways to enhance productivity internally. In particular, we are now able to automate the longstanding manual process of matching up our POs, packing slips and invoices. This will benefit store operations, our buying department and ultimately even accounts receivable. Thanks to these efficiency gains, we can reallocate payroll from operations to customer-facing roles.

Larry Waterman, Executive VP & COO

"Where we see the biggest initial return on our TrueCommerce investment is through improved collaboration with our largest vendors. We're now able to provide them with analytics that support their production and distribution planning and ultimately help ensure that we have the right products in the right place at the right time."

Larry Waterman, Executive VP & COO

Brand Element

Detailed Results & Business Impact

TrueCommerce enables Cavender’s to do business in every direction—streamlining vendor communications, supporting omnichannel growth, and laying the groundwork for vendor-managed inventory and direct-to-consumer shipping. With seamless ERP integration and industry-best support, Cavender’s is equipped to expand its capabilities and deepen its partnerships across the supply chain.