From Your Tasting Room to Your Wine Club to Your Most Successful Online Promotion, Do Business In Every Direction

We have been dedicated to serving the wine industry since we began in 1999. Well over 300 wineries currently use our direct to consumer platform, thanks to its many features specifically geared to help winery owners maximize direct-to-consumer sales with minimum effort.

We truly understand the many challenges of selling wine direct-to-consumer, and we’ re here to help!

From point of sale support for your tasting room to unequaled features for wine clubs to seamless integration with critical systems like ShipCompliant and Micro works, TrueCommerce Nexternal makes sure its winery customers are more connected, more supported and more prepared for what’s next.

    Sell More Wine Direct-to-Consumer

    • Exceptional support for member choice wine clubs (custom clubs). 
    • Our platform works very well for corporate gifting. 
    • Customers can reorder their favorite wines with one-click ease. 
    • Powerful, flexible discounting options (mixed case, by customer type, by volume and more). 
    • Automatically update expired and outdated credit card data on a daily basis with Decline Minimizer.

    Ingenious Integrations

    • Plug-and-play integration with ShipCompliant. 
    • Integrates seamlessly with UPS, FedEx and GLS (formerly GSO). 
    • Integrates with Microworks, Revel and VinNOW third-party point of sale systems, as well as our TrueCommerce Engage POS solution. 
    • Integrates with QuickBooks. 
    • Plays well with many other solutions commonly used in the wine industry, like IDology and MailChimp. 
    • Lets you use your preferred merchant processor or OpenEdge with included decline minimizer.
    • Supports the 205 Export, making it easier to work with other wine-centric businesses.

    Customer Success Stories

    Lewis Cellars

    Lewis Cellars uses TrueCommerce Nexternal’s omnichannel platform to handle and fulfill all their online orders, tasting room orders, and phone orders

    Transcendence Wines

    Transcendence Wines Grows Retail Sales More Easily with the All-in-One Nexternal eCommerce Platform and Mobile Point of Sale Solution from TrueCommerce

    Channing Daughters Winery

    Winery leverages best of breed eCommerce system with industry-leading Microworks POS software to grow direct to consumer sales

    View all Success Stories

    Customer Customization

    • Create an unlimited number of customer types (club members, employees, friends, etc.). 
    • Allocate your wines by customer type. 
    • Built-in email marketing tools let you segment and email your customer lists right in TrueCommerce Nexternal; or use MailChimp or another integrated email marketing service. 
    • Manage direct-to-consumer, wholesale, retail, phone, mobile, point-of-sale and wine club sales in one easy-to-use system.

    “The Order Management System is the only system to ever thoroughly meet our needs. From the hip, I can say that monthly sales are up 30-40% over prior months since switching to Nexternal's eCommerce Platform. The system is intuitive, simple and effective.”

    Dennis Bell
    Lewis Cellars

    Directly to Sale 

    • Leverage social media tools to connect with new customers through Facebook, Pinterest and Twitter. 
    • Optionally display wine reviews on your product pages, and schedule automatic review reminders. 
    • Out-of-the-box SEO support helps you drive maximum organic traffic so yo u can save on paid traffic fees. 
    • TrueCommerce Nexternal is PCI-compliant and can handle all the legalities and compliance challenges of selling wine online.
    • Start doing business with popular retailers and reduce operating costs with integrated TrueCommerce EDI for your accounting or ERP system.

    Contact an eCommerce Specialist

    Get more information, a demo, or quote.